Business marketing, General

How can MVP Contribute To Your Business Success?

Starting off with the process of inventing your own product begins with the mission to make it successful. To conclude, we take...

Avatar Published by Yulia Melnik · 6 min read >
MVP

Starting off with the process of inventing your own product begins with the mission to make it successful. To conclude, we take time and effort if the given ends to be productive. Although aspects such as design, content, and marketing can certainly be critical, their firmness and power are nothing compared to the absolute functionality of your website or app.

Your product can be described by its capability to satisfy not only the business purposes but the needs of users, which surely go beyond it. This article takes us into the world of Minimal Viable Products (MVPs), where we emphasize on the many merits and possible downsides, and propose ways of gaining the most from the experience. Be part of the future where development and business is the solution to the present.

Understanding Minimum Viable Product

Before starting to learn how to build MVP and incorporate it into your project delivery routine, let’s clarify the terms first.  MVP or Minimum Viable Product, might already be something you know something about, but the fact you get it to the core is crucially important when searching for the best variant between a completed product and an MVP. In other words, the MVP provides the safety valve, enabling you to test your idea before further investments. It consists of the implementation of limited functionality, thus concentrating upon the main feature. As a result, this prototype becomes a stand-alone item for users.

Yet what else is the reason for bringing out the initial version of the product? The rationale is multifaceted. Mainly, it enables the consumer to have a preview or try out the product prior to the full product ready for release. Through this, the users not only get to have the knowledge of the concept or idea underlying the eventual, complex product, but also at times become an integral part of the product development process.

How? It’s simple: the project architect collects the inputs from the users, and then takes the necessary actions. Users give their recommendations in order to make the application more useful  in one or the other area.

In the process of arguing that a startup coping up with these opportunities is beneficial, some startups raise concerns about embracing this development method. Due to that, there are concerns the product might not really be described in terms. Moreover, this uneasiness commonly grows from ignoring some knowledge gaps. It’s all the more important to acknowledge that diminutive venture via the most valuable product guarantees stakeholders. While starting our venture further, it seems appropriate to consider why an MVP offers such a lucrative opportunity for investors and what benefits a startup may get from it.

MVP for Startups 

Investors are mostly interested in  Minimum Viable Product (MVP) as they will be more captivated about your startup and even have the intention to invest more once they see the MVP. Here’s why:

  • An MVP is the vital tool that has a dual purpose for start-ups and investors, providing both invisible investment opportunities for one and a plain landscape for the other.
  • What MVP means for Investors and Founders thus, does not generally end on that with the demos and prototypes of their products.

An MVP or the first tangible version of a product that is fully functional is described as a strategic asset. As such, it becomes very essential in giving the support that an investor requires. The logic behind this is that most investors are not interested in high-risk ventures thus the low-risk MVP approach is rather appealing to them. 

Displaying their product in a clear manner, even though it could still be a mere prototype, reduces the risk perception in the investor’s view. In contrast to traditional models, in such scenarios, a startup does not need to kick off negotiations due to the fact that investors can be presented with some tangible results so that they can get a good feeling of outcomes.

The second key element that has an effect on decision-making is the issue of time. The MVP takes a significantly shorter amount of time to develop than an instrument completely loaded with elaborate features. This implies startups can, therefore, achieve quick strategic adaptations without waiting for a long time to impress. 

Consequently, company stakeholders do not need to wait for extended periods to get impressed. Through an MVP, lean startups tend to be able to have a minimally functional version of their app ready for the presentation just in a few (if not weeks) months.

Though, the gains brought by MVP go over and beyond the investors as well. Lean startups, especially, realize the many advantages of MVP disruptive technology development. Sunning up on their essential key functionalities and rapid iteration, startups can quickly adjust to the market feedback, polish their product offering and shorten the distance to success.

Highlights of the MVP from the Perspective of Users

A myth is that users prefer apps which do not look like they have a feature overloaded. Characteristically, the fact is that this is what does. undefined

Let’s say that you look at some famous and the most commonly used applications, such as Uber, Twitter, Periscope and Instagram – all of them were launched as the minimal viable product (MVP). In the early days these platforms were targeting the stand out unique feature bringing along the minimum supplementary functionalities. 

With the users being enthusiasts to these MVPs and the demand being high , the app owners kept on adding to the features and this brought about amazing products with billions of loyal users worldwide.

Launching a Minimum Viable Product will enable users to discover a new product, adjust to the actual use of it, and finally become fond of it. Even if your project has a bunch of fantastic but frivolous elements, it is not likely that you are going to get the user to use it. The task is to come up with a product that is user-friendly and functional for the customers as they expect to play with the system with no complicated interfaces.

Convenience of MVP for Developers

Weirdly, the majority of product owners have the perception that development teams are the ones who always ask for the creation of products that are complex enough and take a long time to develop. But, this is much further from the truth. Development companies might wish for the higher returns of long projects, but the MVP is usually the more rational and viable place to start.

The same applies to that you don’t need to be deceived about being smart to develop an MVP, junior developers won`t be able to do it efficiently. However, tasks related to MVP development, which on the surface may look simple, might scatter all around software developers.

One of basic benefits for a Developer in MVP development is the opportunity to fully concentrate on building the architecture of the future app. In the traditional development projects which have the ingredient of tight timeframes, the developers tend to fall short when it comes to identifying all the problems that may come to the fore sometime in the future. 

But with an MVP, in the creation of the system with such a slim structure developers have a chance to envision what problems may arise in the early stage of the development process and to resolve them accordingly.

As a result, the MVP phase the testing period goes very short, since the number of bugs found is not only small, but it could even be said that it is minimal. Developers really like this method as it provides them with the opportunity to give their polished, well-made products with no bugs or failures in stability. Thus, the client’s team members will be proud of their work and it will contribute towards the reputation of the software development company as a provider of top-notch and dependable solutions.

Benefits and Risks of an MVP

The fact that the MVP strategy is not only good but also advantageous for developers, users, and shareholders is not the least of what it does. However, at the same time, it greatly defines all the aspects of your business strategy. undefined

Assets of an MVP:

  • Starting Fast: The business world of today is high-speed so timely actions are crucial. Developing an MVP is like a way to fire at a fast pace and not losing an area of competitive advantage or else the innovative idea will lose flow before the product even makes it to the market. Using the MVP method, you have an opportunity to introduce your concept to the market in as little as a couple of months and this will be the shortest way to lead you in the game.
  • Every Penny Counts: Financial responsibility is the main criteria no business challenge can pass without. MVP development is, among other things, cost-effective, since it can do that both for business and for you. The initial stage of the startup is always costly. However, crowdfunding improves the situation by cutting costs during the preparation.
  • Change the Concept of the Product: Flexibility is one of the important issues which are really necessary to consider along with the product development in the constantly changeable environment. The MVP solution gives you an opportunity to adjust and adapt your concept of product in line with the user feedback, the general direction of development and the latest trends. 
  • Find the People: What type of customers you intend to serve should be your top priority because that will dictate the product’s success. MVPs will allow you to not just understand, but also engage with the core audience of your company. Through the collation of user data and preferences, you can fine-tune your product to further satisfy the customers, hence leading to the growth in user participation.

Drawbacks of an MVP

  • A Big Project: However, MVPs are limited in the case of projects that require mentality or leadership change of large-scale businesses and governments. When performance is vital and it demands extra effort prior to its launch for better functions, it could be followed with better results than just releasing a quick or rudimentary product.
  • The Idea Isn’t New: The key factor of MVP is its new unique idea. If the product just repeats existing ideas or if you add a lot of elements without proper concentration, you will not be able to build an MVP that is successful. In that kind of circumstance, striving for something which must be more functional and perhaps better than the existing software one will require a more robust approach rather than scaling down to an MVP.

Published by Yulia Melnik
Yuliya Melnik is a technical writer at Cleveroad, a web and mobile application development company in Ukraine. She is passionate about innovative technologies that make the world a better place and loves creating content that evokes vivid emotions. Profile

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