E-commerce marketing encounters a host of unique challenges as compared to traditional brick-and-mortar stores. E-commerce is gaining a lot of traction in recent years and consumers are getting into the habit of doing online shopping but there are still numerous consumers who still have a preference for walking into a traditional outlet and actually touching, feeling, and seeing the product before taking the final call. This seems to be a huge obstacle for E-commerce Marketing.
They must ensure a warm, personal, and welcoming experience so that customers decide to come back to them and give up the idea of shopping at a conventional retail outlet.
E-commerce marketers are facing increasing competition. Consumers are getting a plethora of choices. It is, therefore, critical to not only grab consumers’ attention but retain it with a great first impression.
If you are unable to do it, the consumers would surely and easily choose an alternate vendor.
In this context, you must realize that e-commerce is still an evolving industry that is known to be impacted by a number of misconceptions and myths. Let us explore some of the common misconceptions.
Misconception: People Are Bound to Buy from You If Your Products Are Fantastic
Reality: Today the e-commerce marketplace is flooded with a plethora of products so obviously. It is important to have excellent products if you wish to achieve success for your online business. It is really important to have products that represent quality and prestige. But it is equally important to build robust relationships with your customers.
You must create trust. Even if you have great products it is not a guaranteed fact that customers will want to purchase from you. There are a number of organizations that are offering similar products. So your intention should be to stand out from the rest. But how do you achieve that?
You must understand that the e-commerce landscape is known to lack in ensuring a personalized experience. Moreover, you have to understand the psyche of your customers or target audience. You need to clearly know precisely what sort of shopping experience they are looking for. Are they looking for discounts or coupons? Or do they desire to talk to, for instance, a personal stylist?
Understanding exactly what your target audience actually wants is certainly not an easy exercise but you must perform a lot of studies and research meticulously. You must pay attention to customer feedback only then you would be on the right path to standing tall among the rest in a truly cluttered e-commerce marketplace.
Misconception: Revenue Is Actually the Most Critical Metric to Measure
Reality: As per biztechcs.com “There are some web metrics that give a better picture of where your company is situated in your industry and in the minds of consumers. Focusing on your pay-per-click, conversion rate, and bounce rate are some of the few statistics that will give you a more realistic picture. By not considering these metrics, you could be ignoring the fact that your website is badly designed.”
You may be not paying attention to warning signs indicating that your site is not having captivating original content to engage prospective clients. Moreover, you may be overlooking the fact that your landing pages actually fail to motivate users to download some special offers or fill out subscription forms.
It is a fact that revenue is essential for staying afloat, as far as business is concerned. But you must not concentrate excessively on your company’s bottom line and ignore some important KPIs. You may browse through debt settlement reviews online if you are looking for perfect e-commerce or online business debt solutions.
Misconception: Traffic Would Be Pouring in Automatically Once Your Website Is Well-Set
Reality: There seems to be a common assumption rather a belief that if your website is nicely designed and stocked with great products. Traffic would automatically keep pouring in. E-commerce marketing is not that simple. People would not be able to find your website as if by magic unless you take some proactive steps towards search engine optimization.
Remember SEO is an integral part of e-commerce marketing. You need to concentrate on a strategically prepared list containing all the relevant and popular keywords that would perfectly represent precisely what your company or brand is all about, must then establish a website that seamlessly embodies and uses these popular terms.
You must generate effective and really thought-provoking website content that would not only educate your customers about your brand but also, help you gain a higher ranking on the Search Engine Ranking Page.
The best thing about search engine optimization is the fact that nobody could influence the SERP rankings and think about buying their way to higher rankings. Nobody is in the position to bribe or pay off Google for grabbing the No. 1 SERP ranking.
Moreover, companies cannot go on stuffing keywords in their web content for boosting placement. Only a top-quality website that generates engaging content is supposed to be truly helpful to consumers. You could boost your website traffic by using versatile social media platforms, email marketing, and pay-per-click ads. You must promote your site and let others know about it so that you could drive more and more traffic.
Misconception: Pricing Is Surely the Top Factor to Consider While Buying Online
Reality: It is a fact that our entire society is pretty money-conscious but it is not right to assume that pricing alone is responsible for a buying decision. There are many other important factors that go into making the buying decision.
You must consider all the other factors that contribute to your ultimate buying decision such as the credibility of the brand, easy availability of support, the trustworthiness of the site, a smooth shopping experience, feature reviews, etc.
Conclusion
An e-commerce business owner needs to keep balancing quite a lot and he simply cannot afford to be susceptible to common myths and misconceptions. You must always pay more attention to your customer’s needs and the kind of products or shopping experience they are looking forward to. You must do meticulous research on consumer behavior, buying patterns, etc. Clarify all the misconceptions and forge ahead toward success.
Author Bio
Marina Thomas is a marketing and communication expert. She also serves as a content developer with many years of experience. Marina helps clients in long-term wealth plans. She has previously covered an extensive range of topics in her posts, including Money Saving, Budgeting, Crypto Currency, Business debt consolidation, Business, and Start-ups.
© 2019 Digitaldimensions4u.com The content is copyrighted to Reji Stephenson and may not be reproduced on other websites.
Image Source : Pixabay
(Note: This post is a guest contribution by Marina Thomas. Read more about her in the author bio below the post.)
Use Instagram Stories And Influencers For Better Social Media Marketing