5 Great Social Media Content Ideas For Marketers in 2020

Doing business in today’s digital age is a daunting task. Even with all the digital marketing tools available, you have to come up with an innovative strategy to stay ahead of the competition. You have more businesses from across the world competing for the same internet users and this makes things hard. For a small company, you’ll find it even more difficult to compete against larger brands in your niche.

But it’s not all gloom on the internet landscape. Social media has emerged as a ground-leveling tool that has helped many small brands thrive. By leveraging social media platforms, you can reach a larger market without breaking the bank.

From Facebook, Instagram, LinkedIn, Snapchat, and WhatsApp to YouTube, these social media networks are a godsend for every type of business.  With over 3.84 billion people now on social media, there’s every reason to join the bandwagon. If you want to harness the power of social media, you have to create the best content and this is not always easy.

Finding content ideas for a social media post is one of the toughest tasks for every marketer. This guide explores the benefits of social media and content ideas you can use for your content marketing campaigns.

Harnessing the Power of Social Media

Social media is a powerful marketing tool that you can harness to build your brand. Growing visibility on social media will have a positive impact on your search engine rankings.  Through social media, you can boost engagement levels with your customers and also provide feedback faster.

If you have an eCommerce website, you can now make it more SEO-friendly by adding social sharing buttons. This makes it easier for visitors to share your content on social media. With so many people using these platforms, this is the best way to get noticed in your niche market.

You can also build strong networks and partnerships through social media while also boosting organic traffic to your site. If you want to rejuvenate your marketing campaigns, it is time to build your social media presence through high-quality content.

Social Media Content Ideas

Here are some ideas you should include in your social; media content strategy:

Your Blog Posts

If you have an eCommerce website, blogging is one of the most effective techniques to drive traffic to your website. Blogging helps build your brand and boosts visibility online.

While most marketers use these blogs for their websites only, you should also use them as part of your social media content. Such content should have a value proposition to make it easy to share among your followers. Take snippets from your blogs and share the link to the original posts.

If you use a blogging service, you should inform them the content they create should easily suit your social media marketing plan.

Content Curation

Your followers on social media are always on the lookout for valuable information and you might find it hard to satisfy the demand.

Creating new content is not easy especially when you have other business tasks on your hard. This is where content curation comes in handy. It is an interesting way to keep followers on your page without investing in new content. It is important to attribute the content to the original owners and make comments on the same before publishing.

Repurposing Blog Content

One of the biggest advantages of blog posts is that they are easy to reuse. For your social media campaigns, you can repurpose your blogs into fascinating social media content. Some of the ways to do this include infographic, podcasts, emails, video content among other techniques.

Testimonials

Customer testimonials play a major role in digital marketing. It all starts by offering great products and services to your customers. Once they have enjoyed what you offer, they will leave testimonials on your website or other platforms.

You can use such comments as social proof for your business. It might inspire other customers to check your website. Case studies are also helpful as social media content as they give more detailed information about your business and the customers’ experience.

Industry News

What’s happening in your industry? Does it affect your followers on social media? Today’s consumer needs all the information they can get to make decisions. When you share industry news, you empower your followers with crucial information and they will love this. Post industry events, upcoming changes and any other information that might affect your customers.

Final Thoughts

Looking for a way to rejuvenate your content marketing strategy? It is time to spruce up your social media content. To leverage social media for your marketing campaigns, start with these creative content ideas.  They are easy to customize to suit your marketing goals. What’s more, with these ideas, you will find it easy to generate social media content that converts.

Featured Image Courtesy: Pixabay

Also Read:-

Advantages of blogging

How to make money from different niches of blogging

How to write a digital marketing plan (SOSTAC Model)