Unlocking the Power of SMS Marketing

A lot of marketers use social media, content marketing, and email for their online marketing strategies, but they’re underutilizing a channel that has the power to enhance and support other marketing mediums: SMS text messaging. 

Text messaging has been around far longer than email and social media, but don’t mistake it as a thing of the past. SMS is still alive, and it still has the driving force to reach customers anytime and anywhere—even when they’re not connected online. If you want to communicate with customers in a fast, easy, and personal way, SMS marketing lets you do just that.

Marketers shouldn’t confuse SMS marketing with push notifications. You can utilize push notifications for other marketing purposes, sales promotions, and in-app alerts that are not urgent or time-sensitive. On the other hand, you use SMS marketing to send urgent and time-sensitive campaigns to consumers even without an internet connection. 

Interesting Stats

Here are some interesting stats that will convince you to incorporate SMS marketing into your strategies. 

• About 79% of smartphone users make purchasing decisions based on SMS opt-in or other similar mobile device services.
• Around 75% of consumers are completely okay with receiving text messages from brands or businesses after they’ve opted in.
• The average open rate for SMS messaging campaigns is 98%, while the open rate for email marketing campaigns is 20%.
• Consumers who receive SMS marketing campaigns are 40% more likely to convert than those who don’t receive anything.
• Roughly 8 out of 10 people seek text messages opt-in or other mobile device services to assist them with shopping.

Unlocking the Power of SMS Marketing

Don’t waste the potential of this personal communication channel. Below is a helpful guide that will enlighten you about the many benefits of SMS marketing. It also guide thathow you can tap into the powerful channel to improve your growth strategies. 

By Alex Alabiso Semaphore

Author Bio:

Alex built Semaphore’s tech backbone and keeps it running smoothly. In his spare time, he grows hydroponic tomatoes and plays video games.