Up to this day, Link Building Tactics remains as one of the most effective practices in digital marketing, particularly in search engine optimization (SEO). SEO specialists developed innovative ways to boost a site’s domain authority, including guest posting, broken link building, and the skyscraper technique, which are all simple yet proven methods that have stood the test of time.
Guest posting refers to the process of publishing an original piece of content for a partner website. To boost search visibility, marketers will write timely and relevant content to attract the attention of visitors.
Meanwhile, broken link building is the process of fixing dead links on a page. By providing better content alternatives to blogs and landing pages, a site’s clickthrough rate can significantly improve. Lastly, the skyscraper technique is when you repurpose an old piece of content. If a blog already has several backlinks in it, you can update the information and links it contains to help it remain useful.
These tactics will be relevant until a development as significant as Google’s Penguin update enters the picture—something that will affect the searchability of pages and shake up the search engine results page.
Even though these practices are known to deliver results, it’s no secret that they’ve been used and abused by overly-ambitious marketers. Nowadays, webmasters are tired of receiving the same old outreach emails—a sign that SEO practitioners should switch things up.
Luckily, producing an excellent link-building strategy doesn’t require you to stay by the book. Now that the playing field has turned digital, you can make use of various methods to drive traffic to your site. Thinking outside the box and going beyond conventional techniques will keep you one step ahead of your competitors.
To get you started, you should make use of these underrated link building tactics to take your business to new heights.
About the Author
Oscar Florea is Spiralytics‘ “wisest” Online PR Specialist. His outstanding relationship-building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!
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Hi Reji
It can get overwhelming for new brands to acquire links. In our case, we recently rebranded which included a new domain name 🙂. Thanks for sharing these low hanging fruit ideas like profile links.
Many people are overwhelmed at the thought of a press release but that's another way to build links slowly over time and brand authority.
Reuben
Thank you Reuben for your value added comment and the visit. Hoping to see your comments again in this blog.