Mobile Messaging & Internal Communications

As the Susan Scott saying goes, “The conversation is the relationship” and after 2020, the value of intentional communication is more apparent than ever. For organisations working with a range of stakeholders, it’s possibly even more essential and the return on effective communication is measurable while also being crucial to building the kind of trust that can’t be bought. The work of professional communication never finishes and for organisations, the quality of internal communications tends to shape the success of every other aspect of operations. With the rise in remote working ‒ due to technology and public health restrictions ‒ internal communications are an even more pressing issue to keep everyone meaningfully connected and on track.

So, where to start to get it right?

The bottom line is that every organisation needs to be clear that internal communications are both essential and process-driven. This means all communications systems and practices need to be designed with people and context in mind every single time. There is a professional and personal value to internal communications with the flow of information of all kinds at the heart of the matter whether it’s the availability of team members and regular updates that keep people engaged with everything that’s going on, or if it’s collaborative check-ins and leadership broadcasts that explicitly work to foster alignment with short-term and long-term goals.

Technology plays a fundamental role in bulk internal communications yet there are nuances in every single format and these should be considered to get it right. Collecting first-hand data to make sure that things are working well for teams and the entire organisation is imperative. Internal communications design and process revisions require input from all internal stakeholders because otherwise they just don’t gel which can swiftly impact morale and productivity. To show organisations how to hit the ground running on better communications, the infographic below from Cadoo explores this topic in more detail with relevant statistics and expert insights. Read on for the full graphic including a 101 four-step planner to revise and relaunch internal communications powered through mobile messaging tech!