[Note : This post is a guest contribution by Miss. Rebecca. Read more about her from the author bio below the post.]

Sending personalized emails to your customers and prospects shows that you care for them and their needs.

In fact, 37% of customers look forward to receiving tailored recommendations by email based on their interests. And 55% of customers expect retailers to send them personalized discounts and offer emails.

Personalization can also help to increase your email open rates. And 95% of marketers have experienced an incredible drop in their email unsubscribe rates through personalization.

Let’s have a look at the infographic by Post Funnel on how to use personalization in email marketing.

1. Personalize Your Product Recommendations

You can use data such as the recent products your customers have searched for or their past orders to find out their interests. Based on these findings, you can send your customers more personalized product recommendations. When your offers are more relevant, the chances of cross-selling and up-selling increases.

British clothing Brand, Jack Wills, uses this strategy to offer personalized product recommendations based on the interests of their customers.

2. Personalize Cart Abandonment Emails

Did you know that every year $4 trillion in revenue is lost due to cart abandonment?

The only way to get back these lost customers and motivate them to complete their purchases is to send personalized cart abandonment emails.

Studies have found that a personalized email sent within 1 hour of cart abandonment has a 40% open rate and 20% click-through rate (CTR). This indicates that there are higher chances of conversion if you send personalized cart abandonment reminder emails to your customers.

J.Crew uses personalized content to motivate their customers to complete their purchases.

3. Personalize Based on Behavior

You can also leverage your understanding of customer behavior to personalize your emails. It’s one of the most efficient ways to get the most out of email marketing. It might sound complex but it can be very effective at increasing sales and conversions.

You can collect information about your customers from email services providers, your CRM system, and even from social media. Data about their interests and preferences will help you send more relevant and personalized emails to your customers. It’ll also help you stay a step ahead of your competitors.

You can go through the infographic given below to understand how to use personalization to generate more revenue from email marketing.

Image courtesy: Screenshots from Jackwillis.com,Jcrew.com and Post Funnel,

Author Bio:

Rebecca is a content manager, copy editor, and a Grammar Nazi. Her expertise lies in writing blog posts, feature articles, and SEO web content, and managing content marketing initiatives. When not busy with her work, you will find her reading, watching reality TV, and practicing Pilates.

LinkedIn : https://www.linkedin.com/in/rwojno/

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